Rohan Oza is ramping up for his big TV debut.
The Indian-born and Africa raised brand guru has just joined the cast of Shark Tank and admits that he is a bit ‘nervous’ but ready to fight it out.
The entrepreneur spoke with DailyMail.com about why he wanted to hit the small screen as he reveals what it’s really like to work with Jennifer Aniston, Rihanna, Justin Timberlake and 50 Cent.
New job: Rohan Oza is joining Shark Tank. He talked to DailyMail.com about the new gig
She’s smart! The star worked with Jennifer Aniston on her partnership with SmartWater
Though one of his first deals was with 50 Cent and Vitamin water, the star said that he gets asked most about working with Aniston, the blonde bombshell who got her start on TV’s Friends.
‘She is a beautiful woman, just look at her!’ he began.
The beauty has been the face of Smartwater for 12 years and he says she is one of the most likable people in the US, even today.
Tops: The beauty has been the face of Smartwater for 12 years and he says she is one of the most likable people in the US, even today
‘We were sitting in a room and we listed the top 16 most famous people in America,’ he said.
‘We narrowed down the list over and over again until we all agreed Jennifer was our favorite.’
She was new to branding but agreed to work with Smartwater as she was a big fan of the product.
Thumb’s up: when she got on set everyone was impressed because she was incredibly attractive and the camera loved her. She also was so professional and she really got into her shoot,’ he said
‘She had already been drinking Smartwater and liked it, she liked the message,’ said Oza.
‘And when she got on set everyone was impressed because she was incredibly attractive and the camera loved her. She also was so professional and she really got into her shoot.
‘And Aniston also brought ideas to the shoot, she came with input.
‘It was her idea to bring in a fitness angle. At first we just wanted her to look beautiful, we were going for beauty. But she said let’s take pictures with workout clothes on in a gym setting. It was a good idea and I think added a lot to the brand.’
A pretty friend: Here the brand guru is seen with a date at the GQ Gentlemen’s Ball in New York in 2010
The shoots have also included photos of her walking her dog and standing by her swimming pool.
‘She is one of those faces that everyone loves, she is a brand natural. Smartwater was very happy to work with her and they continue to this day, 12 years later, to have a partnership with her.’
He is also a fan of Timberlake, who he has worked with on Bai.
‘He is very intelligent,’ begins Rohan.
Another good one: As far as working with Rihanna on Vita Coco, he said she’s ‘creative’ and ‘smart,’ and ‘a lot more business minded than anyone would know’
‘He had a huge impact on the product. He created the campaign for the Super Bowl. He believed in the brand and he really has a head for business.’
As far as working with Rihanna on Vita Coco, he said she’s ‘creative’ and ‘smart,’ and ‘a lot more business minded than anyone would know.’
He also noted that she is ‘naturally brand savvy.’
Touchdown: He is also a fan of Timberlake, who he has worked with on Bai. ‘He is very intelligent,’ begins Rohan
‘She’s smart, I give full credit to her because she knows how to choose the right image,’ he added.
Rohan got his start at Coca-Cola working on Sprite and Powerade. He worked with Missy Elliott and Kobe Bryant.
But when he went off on his own, he had a great idea.
Instead of paying the stars a fee, he made them part owner of the company.
Talking the talk: Oza on stage during the Children Matter. NGO first annual gala in 2015
His first big deal was with 50 Cent and Vitamin Water in 2004.
‘It was an equity deal,’ he said. ‘It started a pop culture phenomenon. Everyone did well on that, 50, the employees, everyone got happy.’
Now that he’s on Shark Tank, he said he’s happy to be inspiring others.
‘I’m thrilled to be on Shark Tank,’ he said. ‘What I love about the show is that it’s inspirational. It taps into America’s entrepreneurial spirit.’
Shark Tank has its two hour season premiere on ABC on Sunday, October 1.